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| L-R: Marketing Manager, Nigerian Breweries Plc, Mr. Franco Maria Maggi; and the winner of the Ultimate Party contest, Mr. Adedamola Awoniyi |
Celebrities and other socialites joined the winner of the Ultimate Party
online contest, Adedamola Awoniyi, for a memorable night hosted by Gulder in
Lagos, last weekend.
The all-night gig brought together leading entertainers.
MI Abaga, Dr. Sid, Ice Prince, Alexx Ekubo, Uriel Oputa and Blossom
Chukwujekwu. The Ultimate Party, a dream-come-true experience, was one of the
brand’s activations leveraging on Guy Code, a male-centric television series
currently showing on MTV Base (DStv Channel 322).
Speaking at the party, the Marketing Director, Nigerian Breweries, Franco
Maria Maggi, said the event was to strengthen the connection between Gulder, a
premium brand from Nigerian Breweries Plc, and its consumers, adding that many
of such experiences should be expected from the brand. “The idea is to reward
the ultimate guy. There are millions of ultimate guys out there, but we cannot
reward everybody at the same time.
The Ultimate Party is for the man who is
striving to achieve success,” said Maggi. He described the Ultimate Party as “a
celebration of new beginning” for the brand. Maggi added: “For the consumers,
the important thing is to stay connected to Gulder. This is because the brand
will continue to celebrate them.
The week-long events leading to the party started with the unveiling of
Awoniyi, an adventurous fashion designer and upcoming movie star, as the winner
of the Ultimate Party contest. He was later hosted by MI at the rapper’s Lekki
home where the duo discussed extensively about their favourite party, music and
other adventures.
Earlier on Friday, Awoniyi was treated to a spa session
to prepare him for the experience, which the Kwara State-born entrepreneur
described as thrilling. “I have never dreamt of this kind of treatment. I never
thought of winning the competition. Of course, I am not afraid of trying new
things. I am adventurous, which is the reason I participated in the contest,”
he said.
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| L-R: The winner of the Ultimate Party contest, Mr. Adedamola Awoniyi; Brand Manager (Gulder), Nigerian Breweries Plc, Mr. Oludare Olateju; and MI Abaga |
The fashion maker said he was particularly grateful that a premium brand
like Gulder honoured him while he “is still striving to attain success.” From
the spa experience, hotel reception to the party venue, Awoniyi was given a
royal reception. He selected the music played at the party, artistes that
attended and other features that made the party truly unique and ultimate.
MI, who attended the party in the company of other showbiz stars, said he
had many things in common with the Ultimate Party contest winner and was
honoured to host him. “Both of us”, the multiple-award winning artiste said,
“are bold, daring and on our journey to success.” He added that Awoniyi was
among the most hardworking and adventurous young Nigerians he had come across
in recent times.
Awoniyi was received with a performance by an Egyptian Tanoura dancer who
set the tone for what turned out to be a thrilling night. At some point, the
fascinating performer was joined by Awoniyi and his friends. This, perhaps, was
the most exciting session of the show.
Earlier at a meeting with MI, the celebrated consumer described himself
as a party lover. As at 3:30am on Saturday, he was still on the
dancing floor with his friends. And at 4am, there was no sign that the
party would end soon as over 70 per cent of the ‘clubbers’ were still having
fun.
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