The Lagos rally,
the second of the three rallies scheduled for the year, is part of activities
for the 10th edition of the Don’t Drink and Drive Campaign, a road
safety awareness campaign organized by Nigerian Breweries and the FRSC.
Speaking at the
event, the MD/CEO, Nigerian Breweries, Mr. Johan Doyer, said the campaign is to
discourage drink driving and improve safety on our roads. “We commenced this
year’s campaign with a mega rally in the Federal Capital Territory, Abuja. Like
previous years, this year’s campaign will focus on the improvement of road
safety awareness for all commercial drivers and draw attention to alcohol
related accidents”, he stated.
Mr. Doyer, who was
represented at the occasion by the Corporate Affairs Adviser of Nigerian
Breweries Plc, Mr. Kufre Ekanem, said that over 16,000 drivers and other road
users in 40 cities and towns across the country have directly been engaged
since the inception of the campaign 10 years ago.
In his remarks at
the occasion, the Corps Marshal, FRSC, Dr. Boboye Oyeyemi, represented by the
Corps Education Officer, Corp Commander Bisi Kazeem, said this year’s ‘Don’t
Drink and Drive’ campaign comes at a time when the FRSC is embarking on
pre-patrol activities for the ember months’ special patrol.
“The FRSC is
working assiduously to ensure that there is a significant shift in the attitude
of motorists this year, especially during the yuletide where people have come
to believe that drinking on a daily basis as a way of celebrating is
permissible. This campaign is a timely reminder that drinking and driving does
not only pose a threat to the life of the drunk driver, but also to the lives
and property of all road users”, he declared.
Honourable Omotosho
Omotayo, who represented the Chairman, Road Transport Employers Association of
Nigeria (RTEAN), Alhaji Musa Isiwele, said the association has set up
committees to enforce the prevention of sale of alcohol in motor parks across
the country. This development according to him, “will contribute towards the
success of the laudable partnership between Nigerian Breweries and the FRSC.”
While flagging off
the campaign, the acting Commissioner for Transport, Lagos State, Prince Anofiu
Olanrewaju Elegushi, represented by Engineer Akinola Johnson, said the ‘Don’t
Drink and Drive’ campaign is a welcome development, especially at a time when
the Lagos State Government is bent on improving the standard of transportation
through its Bus Rapid Transit system (BRT) and minimizing accidents by
curtailing the sale of alcohol in motor parks.
The rally was
attended by members of the National Union of Road Transport Workers, Road
Transport Employers Association of Nigeria, Tanker Drivers, Luxury Bus Drivers,
Tricycle and motorcycle riders, representatives of non-governmental
organisations in the transport sector, military and para-military organisations
in the country and the public.
In the last ten years,
Nigerian Breweries has partnered with the FRSC to organize the ‘Don’t Drink and
Drive’ campaign. The 2017 edition of the campaign will move next to Enugu for
its third and final rally.
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