Isedowo, the empowerment scheme of Goldberg lager beer
produced by Nigerian Breweries, is moving its ongoing campaign to Oyo State
where it will support Artisans with grants of N300,000.00 each to grow their
businesses.
The Oyo State activation will take place at Lekan
Salami Stadium car park, by Gate 5, Adamasingba, Ibadan, onFriday, February 2,
2018.
This is coming at the heels of successful activations
in Osun, Ekiti and Ondo States where 60 artisans have received N300,000 each to
support the growth of the businesses.
The activation in Oyo State will commence with
submission of business proposals followed by collation and sorting of
applications, audition and screening, trade visit and cheque presentation to
beneficiaries.
The scheme is part of the Goldberg brand's affinity
with the people of the Southwest beyond culture and tradition. One hundred
artisans across the south western region will benefit from the scheme in the
end.
Beneficiaries have commended the brand in all the
states where the activation has taken place.
For instance, Yakub Abdulazeez, an auto mechanic, who
declared that the scheme is worth emulating, stated that he bought working
tools and has started selling spare parts from the grant.
Also, Ayodele Adebalogun, an aluminium fabricator, said
Isedowo provided a relief from the daunting struggle to raise capital. He added
that after buying a new cutting machine for his work, he has been able to
support his wife’s catering business.
The Portfolio Manager, Mainstream Lager and Stout
brands, Nigerian Breweries Plc, Mr. Emmanuel Agu said that through Isedowo,
Goldberg has demonstrated an unwavering commitment to improving the businesses
of artisans in the Southwest, as capital for investment and expansion has been
a major challenge to most of them.
“Isedowo has also reduced the rate of unemployment in
the region as the grants have led to job and wealth creation in the region,”
Agu stated.
He announced that the last Isedowo activation would
take place at Loriani Bar, Tinubu Street Ita-Eko Abeokuta, onFriday, February
9, 2018.
To benefit from the interventionist scheme,
participants are expected to showcase their business ideas and how they
impacted the society.
Launched in August 2017 by the Ooni of Ife, Oba Adeyeye
Enitan Ogunwusi Ojaja I1, Isedowo has received wide commendation from monarchs
and other respected individuals in Yourubaland.
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