BRITISH AIRWAYS CHALLENGES COMPETITORS WITH NEW ‘BASIC’ FARE ON LONG HAUL FLIGHTS - Paul Ukpabio's Blog

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Wednesday, 18 April 2018

BRITISH AIRWAYS CHALLENGES COMPETITORS WITH NEW ‘BASIC’ FARE ON LONG HAUL FLIGHTS



 British Airways has launched a new basic fare on long-haul flights that means passengers will be charged extra for checking in baggage and reserving seats. 

The new no-frills fare category is now available on flights from London to Austin, Boston, Delhi, Denver, Dubai, Hong Kong, Oakland, Philadelphia, Punta Cana and Singapore

The low-cost option includes two-item hand luggage allowance, food and drink on board, in-flight entertainment, and blankets and headphones. However, checking in a bag will cost from £80 return and reserving a seat from £20 each way.


Basic fare customers who don't choose their own seat will be allocated one by the checking-in computer.

The fares, which the airline is launching in conjunction with its transatlantic joint business partner airlines, American Airlines, Finnair and Iberia, will cost up to £60 less than the standard return fare, the carrier said.

They will start from as little as London to Dubai from £143, Boston from £175, Oakland from £185, Denver from £191, Delhi from £210, Hong Kong from £228, Singapore from £230, Philadelphia from £234, Punta Cana from £240 and Austin from £246. All prices are each way, based on a return fare.

BA's long-haul no-frills competitors include Norwegian, which offers a one-way flight from London to Chicago for £139.90 and to New York for £155, and Wow Air, which offers flights to New York from London for just £99.

A Norwegian spokesperson said: 'We’re flattered competitors are just starting to see the importance in giving consumers lower fares and the flexibility to choose what they need. We welcome competition.'

Adam Daniels, British Airways' chief commercial officer, said: 'We know that when our customers travel with us their needs vary from trip to trip – some will be flying on business, some for leisure, some will be on short hops, others will be longer stays. We need to ensure that the fares we provide reflect those differing needs so customers can select the best option for them on that occasion.

'Someone travelling for a short meeting or leisure break, who isn't planning to check in a bag and is happy for us to allocate them a seat, will appreciate the option to secure a lower fare.

'They'll still receive our generous hand baggage allowance, a seat allocated to them in advance, complimentary food and drink, in-flight entertainment, blankets and headphones, all at no extra cost. And those looking to make even more savings can use Avios towards the flight too.'

The airline added: 'Silver and Gold Executive Club Members can continue to select their seat at time of booking and Bronze Members can select their seat seven days in advance as they do now. To make travelling with British Airways easier, the airline will also continue to seat families together in advance of travel.' 

More info: Daily Mail.com

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