After a fulfilling business
relationship in 2017, brewing giant, Nigerian Breweries Plc in an award
ceremony last Friday in Lagos, celebrated its distributors and trade partners who
excelled in the course of their business partnerships with the company in the
last year. It also promised more exciting years ahead for consumers of its
products all over the country.
Mr. Uche Unigwe, the
company’s Sale Director explained that the theme of this year’s award: “Winning
More Together”, was conceived to recognize and reward the excellent performance
of the company’s distributors and transporters for the year 2017.
He added that despite the
challenges in the operating environment, the company did well and achieved many
milestones that called for celebration. Unigwe described the partners as “super
stars of Nigerian Breweries who constitute the important segment in the route
to the market”. While saluting them for their excellent contribution to the company’s
success, he emphasized that the partners are the best in the industry.
In his remarks, the Managing
Director of Nigerian Breweries Plc, Mr. Jordi Borrut Bel lauded the partners
for the long years of support and affirmed that the company looks forward to a
more rewarding relationship with them in the years ahead.
He also thanked the
distributors for the value added to the business last year, while also
restating the commitment and sustained support of the company in the years
ahead despite the continuing challenges.
“As partners for progress,
we need you now more than ever before to win. The environment is more intense
and the competitive landscape continues to change. This are challenging times
in the market”, he noted.
He stated that the
strategy to forge ahead and win is to shift focus to “our boss”, which is the
consumer. “In the years ahead, we will excites the consumers more and make them
happy. We should work together to woo the consumers,” he said.
The awards presented
during the event included: CFAO Award
for non-alcohol Distributors; Growth Award and Isuzu Direct Depletion to Road
Award. Others were Regional Key Transporters Award; Brand Champions; National
Key Transporter; Regional Champions and National Champions.
In the high point of the
event, last’s year winner, Ken Maduakor Group Limited from Nnewi in Onitsha Business
Region clinched the National Champion Award as the Company’s best distributor
for 2017. Ken Maduakor Group had also won the award in 2016, making this the
third consecutive year it would be named best distributor.
Ifeoma Chukwuka Nigeria
Limited, came second while Nathan Ofoma and Sons Limited, Nkpor, Anambra State clinched
the third position.
Mr. Kenneth Maduakor, Chairman
of Ken Maduakor Group thanked the company for the gesture and advised that the
momentum be sustained to stay on top.
For their efforts,
Maduakor got an Isuzu Truck, an award trophy and ten Pallets; Ifeoma Chukwuka
got an Isuzu NMR, an award trophy and six Pallets; while Ofoma got six pallets,
an award trophy in addition to an Isuzu NMR.
In the Transporter of the
Year category, Ancaps Global Investment Limited from Kaduna won the National
Key Transporter Award and got a plaque, an award trophy and a Mitsubishi L200
double cabin 4x4 DC Van. Priwan Ventures Nigeria Limited from Enugu which won
the raffle draw for the night got a Mitsubishi L200 van.
Nigeria Breweries
Plc, the pioneer and largest brewing company in Nigeria was incorporated in
1946 and recorded a landmark when the first bottle of Star Lager beer rolled
off the bottling lines in its Lagos Brewery in June 1949.
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