By Solomon
Ehkaiyeme
In recognition
of International Breweries Plc’s reputation for quality and excellence, two of
its leading beer brands and national treasures, Trophy lager and Hero lager, have
been awarded Gold Quality Awards in the Beers, Waters and Soft Drinks category
by the Monde Selection, 2019 edition.
The Monde
Selection is an international body that evaluates, tests and awards a large
number of consumer products with its unique quality label. Monde Selection is
one of the oldest quality institute in the world and aims to deliver the most
impartial and independent evaluation.
According to
the award organizers, every year, 70 international experts are selected to taste
test products from all over the world. After which products that meet the
quality standards set by Monde Selection are granted the Quality Award that
certifies their quality. For the 2019 awards, 2,948 products, including Trophy
and Hero, from 90 countries were featured.
According to
the Marketing Director, International Breweries, Ms. Tolulope Adedeji, “Trophy
and Hero Lager are no strangers to the Monde Award, as they have claimed the
Gold Quality spot three times and two times respectively and this current 2019
award makes it the fourth and third times. It is our commitment to excellence that
has earned the brands this deserving recognition.”
She also said
that, “International Breweries is committed to providing our customers and
consumers the highest standard of quality alcoholic and non-alcoholic beverages
as spelt out in our food and safety policies. Clearly, this Monde Selection
Gold Award is a testimony to the importance our business places on quality and
the entire organization is indeed very proud of this feat,” Marketing Director,
International Breweries.”
On his part, Supply
Chain Director, International Breweries, Johan Gouws reiterated that adherence to unswerving quality assurance
processes and uncompromising commitment to excellence has earned Trophy and
Hero lagers this commendable recognition.
“Monde Selection
is a world wide selection, which confirms that the tastes of Trophy and Hero
are world class. The award is granted based on after taste, odour, visual
aspect, global judgment and packaging, which clearly reflects the commitment of
the business in ensuring that the brand’s promise of an enjoyable, rich and
crisp taste to consumers is entrenched in delivering quality product
consistently,” Johan concluded
As part of the
celebration, brand ambassadors of Hero and Trophy visited the brewery sites of
the company to congratulate the employees who contributed to these remarkable
achievements. While Trophy brand ambassadors, Folarin Falana popularly known as
Falz the Bahd Guy and Nollywood actor, Femi Adebayo visited the Gateway and
Ilesha breweries respectively, Hero brand ambassadors, Nollywood actor Nkem
Owoh and rapper Owoh Chimaobi popularly known as Zoro
each visited the Onitsha and Pabod breweries.
Launched into the Nigerian market in August 2012, Hero lager beer
has won the hearts of consumers in the South & East region
and has become a symbol of status and class. The success of the brand draws
from its strategic cultural resonance with the people who have christened Hero, ‘Oh Mpa’, in reverence and as a
mark of respect (Mpa means father in Igbo language). In 2018, Hero was knighted
with a new crown cork -a red cork and the title of “Dike Mba Nile” by the Obi of Onitsha, His Royal Highness, Igwe Nnaemeka Alfred Ugochukwu Achebe.
Trophy was launched in 1978 and it became the
first brand to be launched in Nigeria by International Breweries. The beer was first introduced in
the south west region but has grown to be accepted in other parts of the country because of
its distinctive taste, quality and absence of sugar. Trophy beer is a market
leader in its category.
No comments:
Post a Comment