Mouka, the nation’s
leading mattress and other bedding products manufacturer signaled off activities
marking its 60thanniversary in Nigeria on Monday, restating its
commitment to quality products in order to maintain its market share
leadership.
Mr. Raymond Murphy.
Managing Director/Chief Executive Officer, CEO of the company explained to journalists
in Lagos that “the last 60 years has been a long and successful journey for
Mouka,” adding that the company has built an enduring brand in the last six
decades. He described Mouka as a truly indigenouscompany as it is staffed by about
801 employees, with him being the only expatriate.
The company, he
stressed, also has over 300 distributors, some of whom are second generation
distributors who have been with the company for over 40 years. Murphy also
praised the shareholders of the company for giving quality and wholesome
support to the company over the years.
“This is a big
milestone for us. At 60, we are the market share leader in the foam and beddings
sector. Recent research,according to some marketing professionals whom I met on
my last trip to Dubai also attest to the fact that Mouka is not only the leader
in Nigeria, but also in Africa and the Middle East,” he said.
Ahead of the 60th anniversary, Mouka, was last week,
endorsed by the Nigeria Association of Orthopaedic Manual Therapists (NAOMT)
The endorsement
comes on the back of consistency in quality delivery and innovative mattress
production, which have characterised the brand’s market path in Nigeria.
National President
of the association, Dr. OnigbindeAyodele, described the endorsement of Mouka as
an offshoot of a detailed assessment of the brand’s orthopaedic mattresses.
Before the endorsement, It has also been a harvest of
laurels for Mouka. For instance, the foremost foam manufacturing company, was
last month recognized by the National Employers Consultative Association (NECA)
for safe work environment. This is anchored on its 2018 Occupational Safety and
Health (OSH) audit exercise following what the Association described as an
exceptional performance by the indigenous manufacturer.
Before the NECA
recognition, the foremost indigenous mattress and foam products manufacturer,
has been recognised twice by the London Stock Exchange Group (LSEG), in the
group’s Companies to Inspire Africa report.
Mouka was listed in
the – LSEG’s companies to Inspire Africa2019 report after it made the 2017
inaugural edition. Speaking, Chief Executive Officer, Mouka, said the foam
company had to work earnestly to consolidate its performance in the sector to
make the list of companies to inspire Africa for the second consecutive
edition.
To be included in
the list, companies need to be privately held, and show an excellent rate of
growth and potential to power African development.
Mouka was
recognised alongside 360 companies from 32 countries across the continent
represented in this year’s report, boasting an incredibly impressive average
compound annual growth rate of 46 per cent, up from 16 percent in 2017.
The foundation for
Mouka was laid 60 years ago in the historic city of Kano when the scion of the
Faiz Moukarim family started the Moukarim Metalwood factory to manufacture
furniture and iron beds.
Since then, Mouka
has gone into manufacturing of foam and spring mattresses, as well as other
bedding products at its three production facilities across Nigeria.
The company has
also developed an extensive distribution network with more than 1,000
branded sales outlets nationwide.
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