Oyindamola Opere- Digital and Brand PR Manager Green Lotto, Samuel Agiri- Regional Sales Manager, Imoudu Asekhame- Head, Brand & Marketing, Abimbola Abayomi- 13th Nigerian Queen, Charles Akhenamen- GM Sales & Operations, Chidi Amushie- Digital Media Manager
Brentwood Multiservice Global Services Limited (BMGL), owners of Green Lotto, recently launched *566*25#, Green Lotto’s second line USSD platform available across all mobile networks in Nigeria.
According to Charles Akhenamen, General Manager, Sales and Marketing, Green Lotto Nigeria:
"We are launching *566*25#, today on LR- Card along with our partnership with the reigning Nigerian Queen; Queen AIRA. At Green Lotto, we count ourselves, one of the most credible and leading Lotto brands in Nigeria trusted and loved by Nigerians.
"We operate in a world- class manner, exciting our customers with fantastic gaming experiences and making Nigerians proud and happy of our great brand, with head office in Lagos, Nigeria alomg with regional offices and agent locations spread across the country. "
Charles further stated that, "with almost over 4 years in the market, we still regard ourselves as a startup (at heart we always will be), but we already have the history, the scale, market leading brands and, a large community of believers both online and offline and our ambition is to become the No.1 Lotto brand in Nigeria. We feel that the gaming ecosystem we have built makes our games quite simply the most rewarding available in the market today and we have a unique understanding of what makes a great player experience.
"Starting with just a few terminals in the market when we stoarted out, we have grown to thousands of active terminals across 16 states. Our game channels include Android terminals, *73342# available only on MTN and our new USSD code *566*25# available on all network and also on LR Card. To ensure flawless play and winning withdrawal for our customers, we've partnered with some of the biggest tech companies in the industry. We've paid out winnings as large as #58.8 million and have a history of always paying our customers regardless of the amount. At Green Lotto, we have a unique understanding of what a great player experience is and our games have won awards, captured imaginations and made millionaires. All these have secured our position as industry leader.
"Our games are: SCRATCH, TURBO, 10- DIRECT, 5/90, 5/99 and Instant Games. Stakers are always very excited about our indoor games because of the high rewards: DESTINY, DREAM NUMBER, CHAMPION NAIJAWIN, GREEN SPECIAL NOWNOW, LUCKY GAME CONFAM ROYAL TREASURE, NAIJA VAG, UNLIMITED, CHAMPION, WIN BIG are our exciting and highly rewarding indoor games.
"Our games are credible and transparent. Our weekly draws are broadcast live from our two-world class studios in Lagos as well as on our website and across all our social and digital channels. And as a company that thrives on innovation, our weekly draws can be viewed live from our terminals in any of our Agent’s location. This means that each time you play, you can stay back and watch the result of the game live from the terminal you just played on. All these are meant to show our consumers that we are not just another gaming but a company that is solidly built on trust and transparency. It will also interest you to know that we are the only lotto company that gives its agents smart digital enabled terminals.
Our overarching objective is to sell lottery products in an efficient and socially responsible way. This involves:
Creating, marketing and promoting new games, Credibility of our games and winnings, Providing services for players and winners, Providing easy and prompt payments of wining/withdrawals anywhere in the country. Working in partnership with our retailers (Agents and Sub- Agents), spread across Nigeria
Our strategy for long-term, responsible growth is based on offering players a balanced and appealing range of (Indoor and Ghana) Lottery games that offers something for everyone, and making our games as accessible as possible – so that people can play anytime, anywhere and on any device.
As a brand that do good, we are driven by the philosophy of “progressing with the people”, through our investments, our footprint, our people and our socio-economic impact and in furtherance of this, we welcome people who are interested in becoming our Agents anywhere in Nigeria.
Agent recruitment has been one of the ways the company is using to reduce unemployment in the country. This also brings about a positive multiplier effect as some agents employ up to 10 staff aside their sub- agents. Our agents enjoy fantastic reward system that is rated among the best in the industry.
We strongly believe the success and financial upliftment of our key stakeholders (Agents and stakers) are a reflection of who we are.
USSD is a realm for endless possibilities in the mobile sector. Speaking also, Brand & Marketing Manager, Mr Imoudu Asekhame, said, "we're expanding our reach by letting stakers to play our games on any network by dialing *566*25#. To accomplish this, we've partnered with Vast Networks to turn their LR Card into a credit voucher for our USSD code. Customers only need to purchase the LR Card with #200, dial *566*25#, load the pin and follow the prompts. They will receive #200 in their wallet, which they can use to play Green Lotto games. It's as simple as buying a recharge card and loading to make calls and text, but this time you’re playing our games and earning more money from the convenience of your phone, whether it's a feature phone or an Android phone.
Miss Abimbola Abayomi, a pioneer presenter of the daily game draw, was crowned the 13th Nigerian Queen and presently the face of Green Lotto.
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