* Photo shows: Adedotun Ajibade, Media and Insights Manager, Rite Foods Ltd; with Justice Omachonu, Operations coordinator, Silverbird Cinemas; Nwudu Millicent, Winner of a Brand-New Car in the fourth edition of Bigi “Watch and Win” Promo; Biola Aransiola, Assist Brand Manager, Bigi; and Olawale Odenusi, Digital Lead, both of Rite Foods Ltd
As part of its ongoing commitment to delighting consumers, Bigi Carbonated Soft Drink brand from Rite Foods Limited, partnered with Silverbird Cinemas to celebrate the grand finale of its fourth “Watch and Win” campaign in a truly inspiring way. Emotions soared as Mrs. Nwudu Millicent, a mother of four and Bigi Tropical flavour superfan, was crowned the winner, driving away in a brand-new car.
100 eager Bigi consumers waited in anticipation with their raffle tickets at the Silverbird Galleria, Victoria Island, Lagos, on Saturday December 16 2023, hoping to win the brand-new car that took center stage. To break the ice, Akunna Okey, the second runner-up from Bigi-sponsored Nigerian Idol Season 6, entertained the audience with a Christmas carol, leaving a lasting impression. Babs Cardini, the young magician, performed captivating tricks.
In between thrilling “flip the bottle” and “dance around the chair” games, raffle ticket holders had the chance to win exciting consolation prizes. From digital notebooks and TVs to festive Christmas decorations and premium Bluetooth speakers, there was something for everyone.
Ms Biola Aransiola, Assistant Brand Manager for Bigi, stated that “Bigi is all about turning dreams into reality and spreading happiness.” She emphasised that “With this win, we take our lucky consumer from the hustle and bustle of public transportation to the comfort and convenience of their own car.”
As confetti rained down and cheers erupted, Mrs. Nwudu Millicent eagerly collected the keys to her brand-new car. Called up to the stage, she expressed her disbelief, exclaiming, “I can't believe it! This is unreal! I just came for a trial, and now I'm driving home in a brand-new car.” Reflecting on recent personal loss, she added, “I think this is a consolation for me, having lost my sister a few days ago. Thank you very much, Bigi.”
Mr. Ajibade Adedotun, Media and Insights Manager at Rite Foods, affirmed, that the “promotion in collaboration with Silverbird Cinemas stands as a testament to the company's unwavering commitment to its devoted fan base. This initiative is not just a promotion but a celebration of the collective joy derived from the cinema experience.”
Since its 2021 launch, the “Watch and Win” campaign has gifted a brand-new car to four lucky individuals: Amarachi Chukwuma, Kehinde Adewole, Dove Akindewo, and now, Mrs. Nwudu Millicent.
To ensure you stay informed, follow Bigi's social media platforms @getbigi for an opportunity to become the next fortunate winner in its ongoing series
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